Interactive Technology

Infographic: Apple's MacBook Neo is a ‘Shock to the Entire Market’

Apple's abrupt entry into the lower-cost laptop market with the MacBook Neo has the entire PC industry on alert, according to the CFO of one of the biggest play

Akhyari Hananto

May 20, 2026 4:58 PM GMT+7

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Data Sources

Fortune, PCMag

Apple's abrupt entry into the lower-cost laptop market with the MacBook Neo has the entire PC industry on alert, according to the CFO of one of the biggest players.

The $599 Neo, announced at the "Special Apple Experience" event on March 4, 2026, comes in at about half the price of the MacBook Air, Apple's previously least expensive laptop, and is cheaper than the standard iPhone 17 released last year, which retails for $799.

Apple's shift from the upper echelon of the laptop market into the more affordable range has it competing with a whole new group of lower-cost PCs — and competitors have taken notice.

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