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Interactive Food

Infographic: How Jollibee Becomes a Global Brand

From a single ice cream parlor in Quezon City to 10,000+ stores across 33 countries — the dual-engine strategy that rewrote the rules of fast food expansion.

Akhyari Hananto
Akhyari Hananto
August 1, 2026 9:21 PM GMT+7
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Data Sources

  • Brand Finance, Jollibee Foods Corporation annual reports, Statista, CNBC, Yahoo Finance, and industry case studies.

From a single ice cream parlor in Quezon City to 10,000+ stores across 33 countries — the dual-engine strategy that rewrote the rules of fast food expansion.

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