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Infographic: How Jollibee Conquered the World

Founded in 1978 as an ice cream parlor, Jollibee pivoted to hot meals when customers ignored the sundaes for the burgers. This wasn't just a menu change; it was

Akhyari Hananto
Akhyari Hananto
May 29, 2026 9:24 AM GMT+7
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  • From various sources

Founded in 1978 as an ice cream parlor, Jollibee pivoted to hot meals when customers ignored the sundaes for the burgers. This wasn't just a menu change; it was a cultural masterstroke.

By adapting American fast food to the Filipino palate—sweet spaghetti, savory gravy, and crispy chicken—the brand outsold global giants in its home market.

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