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Infographic: How Thailand, Indonesia & the Philippines Turned Netflix Into a Soft Power Weapon

How Thailand, Indonesia, the Philippines, Vietnam, Malaysia, and Singapore are turning Netflix, iQIYI, and WeTV into instruments of cultural diplomacy — and bui

Akhyari Hananto
Akhyari Hananto
May 15, 2026 10:18 AM GMT+7
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Data Sources

  • Media Partners Asia ampd Q2 2025 Netflix Thailand Impact Report 2025 Variety / Deadline 2024–2026 Bangkok Post / Nation Thailand FDCP Philippines / FINAS Malaysia IMDA Singapore / MIC Vietnam Dataxis Q1 2025 (Chinese platforms) East Asia Forum / ORF Online

How Thailand, Indonesia, the Philippines, Vietnam, Malaysia, and Singapore are turning Netflix, iQIYI, and WeTV into instruments of cultural diplomacy — and building their own Korean Wave.

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