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Infographic: Wardah, Southeast Asia's Halal Beauty Behemoth

How Wardah Became the Region's Most Dominant Cosmetics Force From a burnt-down garage in Tangerang to 25% of Indonesia's beauty market — and counting.

Akhyari Hananto
Akhyari Hananto
May 18, 2026 8:43 PM GMT+7
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Data Sources

  • Monocle, Fortune Asia, Statista, GMI Research, Populix, and others. Paragon Corp is privately held; figures are estimates.

How Wardah Became the Region's Most Dominant Cosmetics Force

From a burnt-down garage in Tangerang to 25% of Indonesia's beauty market — and counting.

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