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Southeast Asia Isn't Just Watching Korean Dramas Anymore. It's Producing the Next Wave

Thailand, Indonesia, the Philippines, Vietnam, Malaysia, and Singapore are turning Netflix, iQIYI, and WeTV into instruments of cultural diplomacy, building a h

Akhyari Hananto
Akhyari Hananto
July 26, 2026 12:47 PM GMT+7
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Data Sources

  • Media Partners Asia ampd Q2 2025 Netflix Thailand Impact Report 2025 Variety / Deadline 2024-2026 Bangkok Post / Nation Thailand FDCP Philippines / FINAS Malaysia IMDA Singapore / MIC Vietnam Dataxis Q1 2025 (Chinese platforms) East Asia Forum / ORF Online

Thailand, Indonesia, the Philippines, Vietnam, Malaysia, and Singapore are turning Netflix, iQIYI, and WeTV into instruments of cultural diplomacy, building a homegrown answer to the Korean Wave.

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