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The Great Durian War: Tracking the Southeast Asian Durian Trade to China

Vietnam transformed the regional trade landscape by surpassing Thailand in export volume for the first time in 2025. This shift is driven primarily by Vietnam's

Akhyari Hananto
Akhyari Hananto
April 30, 2026 9:45 AM GMT+7
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  • FreshPlaza

Vietnam transformed the regional trade landscape by surpassing Thailand in export volume for the first time in 2025. This shift is driven primarily by Vietnam's superior land logistics and year-round harvesting capabilities which contrast with Thailand's recent climate-driven supply shocks. While Malaysia continues to dominate the ultra-luxury niche with varieties like Musang King, new players like Indonesia are entering the market via direct shipping protocols to meet China's insatiable demand. The industry is rapidly pivoting toward digital commerce and direct-from-orchard live streams. This evolution is expected to normalize prices and increase market accessibility by late 2026.

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