10 Most Improved Airlines
These airlines show the most improvement with Indonesian airlines dominating.
According to the latest YouGov BrandIndex data, several airlines have recorded significant improvements in consideration among future travelers, highlighting stronger consumer confidence and growing brand appeal.
Ranked by the highest increase in score, the list reflects how airlines across Asia and the Middle East are successfully strengthening their positions in an increasingly competitive aviation market.
Topping the ranking is Singapore Airlines, which achieved the largest improvement with a 3.3-point increase. The airline’s consideration score rose from 13.9 to 17.2, reinforcing its reputation as one of the world’s leading premium carriers.
Known for exceptional service, reliability, and award-winning cabin experiences, Singapore Airlines continues to attract travelers seeking comfort and quality.
In second place is Emirates, posting a 2.3-point gain from 10.0 to 12.3. The Dubai-based airline remains highly attractive to international passengers thanks to its modern fleet, extensive global network, and luxurious onboard offerings.
Indonesia’s Pelita Air secured third place with a 1.9-point increase, climbing from 4.1 to 6.0. The airline’s growing visibility and service expansion have contributed to stronger awareness among travelers.
Another Indonesian carrier, Super Air Jet, followed closely with a 1.7-point rise, improving from 8.8 to 10.5. Its youthful branding and focus on domestic connectivity continue to resonate with younger passengers.
Wings Air recorded a 1.6-point increase, moving from 4.6 to 6.2. The regional airline plays an important role in connecting smaller cities and remote destinations across Indonesia. Meanwhile, Sriwijaya Air improved by 1.5 points, reaching 10.7 from 9.2, reflecting renewed traveler interest in the carrier.
Both Qatar Airways and Lion Air registered a 1.4-point increase. Qatar Airways rose from 11.3 to 12.7, maintaining its strong reputation for premium international travel, while Lion Air increased from 14.1 to 15.4, supported by its extensive domestic route network and competitive pricing.
Rounding out the list are Malaysia Airlines and AirAsia. Malaysia Airlines improved by 1.3 points from 5.1 to 6.4, while AirAsia gained 1.2 points from 18.3 to 19.5. Despite the smaller increase, AirAsia still achieved the highest overall consideration score among all airlines listed.
The YouGov BrandIndex findings demonstrate that strong service quality, expanding connectivity, and positive brand perception remain key drivers influencing future traveler consideration.