Number of Football League Followers in Southeast Asia, January 2025

Football fever runs deep in Southeast Asia, and the battle for online dominance is just as fierce! A recent infographic reveals the most popular football leagues in the region based on Instagram followers, showcasing the digital reach and fan engagement of each league.

🇮🇩 Indonesian Leagues Reign Supreme

Indonesia takes the top spot, with Liga 1 boasting an impressive 4.5 million followers on Instagram. Even Liga 2, the country's second-tier league, commands 558k followers, surpassing the top divisions of several neighboring countries. This reflects Indonesia’s deep football culture and the strong digital engagement of its passionate fanbase.

🇦🇺 🇹🇭 Australia and Thailand Trail Behind

Beyond Indonesia, Australia’s A-League and Thailand’s Thai League secure third and fourth place in terms of Instagram popularity, with 398k and 275k followers, respectively. Both leagues have strong domestic and regional appeal, but their social media reach remains far behind that of Indonesia’s leagues.

🇲🇾 🇸🇬 🇻🇳 The Rest of the Pack

Other leagues in Southeast Asia also command respectable followings:

• 🇲🇾 Malaysia Super League – 266k followers
• 🇸🇬 Singapore Premier League – 29.9k followers
• 🇻🇳 V.League 1 (Viet Nam) – 15.6k followers

Meanwhile, leagues from the Philippines, Cambodia, Brunei Darussalam, Myanmar, Laos, and Timor-Leste have growing online communities, demonstrating the widespread passion for football across the region.

Key Takeaways

🇮🇩 Indonesia’s football scene is a social media powerhouse.

The dominance of Liga 1 and Liga 2 in the Instagram rankings underscores Indonesia’s massive football fanbase and their fervent engagement on social media platforms.

🌏 Southeast Asian football is gaining traction online.

Even smaller leagues are building digital communities, highlighting the growing interest in football across the region. As social media continues to shape fan interactions and league branding, clubs and organizations in Southeast Asia will have more opportunities to expand their influence both locally and internationally.