Southeast Asian Countries Ranked by Number of Visitors from 2024 to 2025
Malaysia is the most popular destination in Southeast Asia with 80.2 million visitors from 2024 and 2025.
Southeast Asia is one of the world’s most attractive tourism regions, offering tropical beaches, historic cities, diverse cultures, delicious cuisine, and spectacular natural landscapes. Millions of international visitors travel to the region every year, making tourism an important part of many Southeast Asian economies.
Based on the visitor figures provided for 2024 and 2025, Malaysia, Thailand, Vietnam, Singapore, and Indonesia were among the region’s most popular destinations.
Malaysia recorded about 38 million visitors in 2024, rising to 42.2 million in 2025. Its popularity comes from its combination of modern cities, tropical islands, cultural diversity, and famous destinations such as Kuala Lumpur, Penang, Langkawi, and Sabah.
Malaysia’s 2025 figure placed it at the top of the regional ranking in the figures provided. Official and regional sources also confirm very strong tourism growth in 2025.
Thailand welcomed approximately 35.5 million visitors in 2024 and 33 million in 2025. Although arrivals declined in 2025, Thailand remained one of Southeast Asia’s biggest tourism destinations.
Bangkok, Phuket, Chiang Mai, Pattaya, and its many islands continue to attract travelers from around the world. Thailand’s official 2025 total was about 32.97 million international visitors.
Vietnam experienced particularly impressive growth, increasing from 17.6 million visitors in 2024 to 21.2 million in 2025. Its dramatic scenery, historic towns, beaches, and distinctive cuisine have helped make it one of Asia’s fastest-growing tourism destinations. Vietnam’s tourism authority reported a 20.4% increase in international arrivals in 2025.
Singapore attracted around 16.5 million visitors in 2024 and 16.9 million in 2025. Despite its small size, the city-state is a major international tourism and business hub, known for attractions such as Marina Bay, Gardens by the Bay, Sentosa, and its multicultural neighborhoods.
Indonesia followed with 14.3 million visitors in 2024 and 15.4 million in 2025. Its enormous variety of destinations, from Bali and Jakarta to Lombok and Komodo, makes it especially appealing to travelers seeking beaches, culture, adventure, and nature.
The Philippines welcomed 5.9 million visitors in 2024 and 6.5 million in 2025, while Cambodia recorded 6.7 million and 5.6 million, respectively.
Laos grew from 4.1 million to 4.6 million, whereas Myanmar declined slightly from 1.1 million to 1 million. Brunei remained at about 0.7 million in both years, while Timor-Leste recorded approximately 0.1 million in 2024 and 0.06 million in 2025.
Together, these figures show the enormous diversity and appeal of Southeast Asia. From Malaysia’s multicultural attractions and Thailand’s beaches to Vietnam’s rapid tourism growth and Indonesia’s natural wonders, the region remains a major destination for travelers worldwide.