Southeast Asia's Most Valuable Brands in 2026
Singapore's DBS is the most valuable brand in Southeast Asia this year.
Southeast Asia continues to strengthen its position in the global business landscape, with several homegrown companies building powerful and valuable brands across different industries.
According to Brand Finance, the region's most valuable brands in 2026 are led by major financial institutions, energy companies, telecommunications providers, and hospitality businesses.
With a brand value of US$18.6 billion, Singapore-based DBS ranks as the most valuable brand in Southeast Asia in 2026. Its leading position reflects its strong reputation in banking, digital innovation, and financial services. The bank has established itself as a prominent financial institution, serving customers and businesses across multiple markets.
In second place is Malaysia's Petronas, with a brand value of US$13.8 billion. As a major integrated energy company, Petronas maintains a strong international presence in the oil and gas industry. Thailand's PTT follows in third place with a brand value of US$8.7 billion, highlighting the continued importance of the energy sector in Southeast Asia's economy.
Singapore's Marina Bay Sands secures fourth place with a brand value of US$8.0 billion. The internationally recognized integrated resort has become an important symbol of Singapore's tourism and hospitality industry.
Meanwhile, Vietnam's telecommunications giant Viettel ranks fifth, recording a brand value of US$7.9 billion. Its position demonstrates the growing influence of technology and telecommunications companies in the region.
Indonesia also makes a significant contribution to the ranking through BRI, which occupies sixth place with a brand value of US$6.9 billion. The country's banking sector is further represented by Maybank's regional presence, although Malaysia's Maybank ranks tenth at US$5.4 billion.
Singaporean banks OCBC and UOB share seventh and eighth positions, respectively, with each recording a brand value of US$6.8 billion. Malaysia's Genting Berhad ranks ninth with US$6.0 billion, reflecting the strength of its diversified business operations.
Overall, the 2026 ranking highlights Southeast Asia's diverse economic strengths. Banking and financial services remain particularly influential, while energy, telecommunications, and hospitality companies also demonstrate substantial brand value.
These results underline the region's growing business competitiveness and the importance of strong brands in driving long-term economic growth.